If I Launched a Crypto Project
Since around 2015, I’ve been asked countless questions about crypto. I think it’s mostly because I’m in tech, so people naturally assume I know something about it… I didn’t (though my co-founder at DevHub was semi-early into Bitcoin).
Admittedly, I entered crypto later than most—buying Bitcoin at around $38,000 a coin. During the NFT boom of the pandemic era and the rise of Dogecoin, many acquaintances and friends cashed in. I didn’t get involved.
Yet, the underlying concepts of crypto, smart contracts, and blockchain have always made complete sense to me. There’s a future there—one where decentralized technology plays a role in everything from art to business to experiences. However, have you ever tried using a smart wallet? Or purchased crypto, tokens, coins, or NFTs directly? Wildly confusing for the average person.
We’re still in the pioneering days. Despite this, I firmly believe we’re less than two years away from true mainstream adoption. Signs are already pointing in that direction:
• Platforms like Robinhood and Coinbase are making it easier to buy crypto (though technically not always buying natively—this point may need deeper fact-checking).
• Major institutions and brands are increasingly exploring crypto, NFTs, and Web3.
Why I’d Launch a Crypto Project
With everything I’ve already built—my body of work, content, and art—plus what’s still to come, I think there’s a clear opportunity to tie real utility to a crypto project. Whether that’s a coin, token, or NFT, the vision is ambitious:
• A utility-based project that connects to a roster of real-world initiatives—art, businesses, experiences, and more.
• A project that feels useful and valuable to the community that joins.
For now, I’m actively researching. This is more than just a fun idea—it’s a thesis: crypto can be accessible, meaningful, and innovative when tied to tangible, creative outputs.
If this idea excites you, or you know someone interested in collaborating, send them my way. I’d love to explore this further.